40% of your members would upgrade if asked at the right moment. The Upgrade Campaign identifies ready-to-upgrade members and makes the perfect offer.
Find Upgrade CandidatesThe Problem
Your most engaged members are ready for more—more classes, more programs, more commitment. But if you don't offer it, they plateau. And plateaued members eventually leave.
+$50/mo
Members hitting their class limit
+$75/mo
Add BJJ, striking, or fitness
+$150/mo
Member's kids or spouse join
Every upgrade path increases monthly revenue AND increases retention. Members who upgrade stay 35% longer on average.
The Solution
Automated detection of upgrade-ready members with personalized offers delivered at the perfect moment.
Member is maxing out their 2x or 3x/week plan consistently. They're ready for unlimited.
After 3 consecutive weeks at maxJust earned a new belt or certification. Natural moment to expand their training.
Within 7 days of promotionAttending open mats or watching other classes. They're interested—just need an offer.
After 2+ drop-insMember mentions kids or spouse, or brings them to watch. Family upgrade opportunity.
After guest visit or conversationThe Results
That's just the direct revenue. Upgraded members also have 35% better retention—which compounds across your entire upgraded member base year over year.
Is This Campaign Right for You?
Schools with tiered plans (2x, 3x, unlimited) or multiple programs
Run continuously with trigger-based offers
Attendance tracking; defined upgrade paths with pricing
Run your free Hidden Profits Scan to identify members who are ready to move to higher-value programs.
Run Your Free Scan