The Prepaid Tuition Campaign identifies members most likely to convert from monthly to annual billing—then makes them an offer they can't refuse.
Find Your Prepaid CandidatesThe Problem
Every month, you're leaving cash on the table—and increasing your risk of cancellation—by letting members pay month-to-month.
Monthly billing means monthly uncertainty. You never know exactly what's coming in, making it hard to plan investments in your business.
Monthly members have 12 decision points per year to cancel. Annual members have just one.
3x more likely to cancel
Monthly members stay an average of 8 months. Annual members complete their full year—and often renew.
40% shorter tenure
Many members would happily pay annually if asked—they just haven't been given a compelling reason to switch.
The Solution
An automated sequence that identifies your best conversion candidates, crafts personalized offers based on their history, and follows up until they convert—or politely declines.
We analyze your member database to identify who's most likely to convert: long tenure, consistent attendance, no payment issues, positive engagement history.
Each member gets a custom offer based on their current rate and history. Typical discounts range from 10-15% off annual pricing—enough to be compelling, not enough to hurt your margins.
A carefully timed sequence of texts and emails presents the offer, addresses common objections, and creates urgency without being pushy.
When they're ready, one click takes them to a simple payment page. No friction, no phone tag, no paperwork.
The Results
Without Campaign
$0
Monthly members stay monthly
With Campaign
$47K
Average cash collected per campaign
Plus the hidden benefits: those 24 members are now 40% less likely to cancel over the next year, adding another ~$18,000 in protected revenue.
Is This Campaign Right for You?
150+ active members with at least 100 on monthly billing
New Year, back-to-school season, or anniversary of member join dates
Ability to process annual payments; clear pricing structure
We typically recommend 10-15% off the monthly rate when paid annually. This makes the offer compelling (equivalent to 1-2 months free) while preserving healthy margins. The campaign automatically calculates each member's specific savings.
That's up to your cancellation policy. Most schools offer a pro-rated refund minus a fee, or allow members to pause. The good news: annual members cancel 40% less often than monthly members.
We recommend twice per year—typically January and August/September. Running more frequently can create "offer fatigue" and train members to wait for promotions.
They stay on monthly billing as usual. The campaign is designed to be helpful, not pushy. Non-converters aren't contacted again until the next campaign window.
Run your free Hidden Profits Scan and we'll show you exactly how many members are candidates for prepaid conversion—and what that's worth.
Run Your Free Scan