Your Business Numbers

Adjust the values to match your business. Results update automatically.

Core Business

Active Members Current paying members

Average Monthly Fee Per member

Recovery Revenue

Monthly Failed Payment Rate

1% (Best) 10% (Poor)

Current Recovery Rate

5% (No system) 70% (Optimized)

Reactivation Revenue

Former Members (Past 2 Years) Cancelled but reachable

Currently Doing Reactivation?

Conversion Revenue

Monthly Leads Inquiries & trials

Current Conversion Rate

5% (Poor) 65% (Excellent)

Retention Revenue

Monthly Churn Rate

2% (Excellent) 12% (Poor)

Tracking At-Risk Members?

Total Hidden Revenue

per year

Recovery

Failed payments

Reactivation

Former members

Conversion

Lost leads

Retention

Preventable churn

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How we calculate this

Recovery: Difference between current recovery rate and 70% optimized rate, applied to failed payments
Reactivation: 12% of former members returning at average LTV (10 months), if not already doing outreach
Conversion: Improvement from current rate to 55% benchmark, multiplied by lead volume and LTV
Retention: 30% of preventable churn (at-risk members who could be saved with early intervention)

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