Campaign 07 · Build Your Brand

Your Members Know 10 People Who'd Love Your School

Referral members have 3x the lifetime value of paid leads. The Referral Rewards Campaign systematically turns your happiest members into recruiters.

Find Your Top Referrers

Typical Campaign Results

Referrals generated +10
Referral conversion rate 65%
LTV vs paid leads 3x higher
Cost per acquisition ~$50

You're Overpaying for Inferior Leads

Facebook leads cost $20-50 each. Google ads even more. Meanwhile, your existing members have friends and family who'd be perfect—and you're not systematically asking them.

Referral Leads

Cost per lead ~$50 reward
Lead-to-trial rate 70%
Trial-to-member rate 65%
Average retention 18 months

The Referral Rewards Campaign

Automated referral requests triggered at the perfect moments—when members are most likely to say yes and most likely to know someone who'd be interested.

After a Milestone

New belt, first competition, 100th class—they're feeling proud and want to share

Anniversary Dates

6-month and 1-year anniversaries are natural reflection points

High NPS Score

If they scored you 9-10, they're already signaling willingness to recommend

Post-Event Enthusiasm

After tournaments, seminars, or belt tests when excitement is high

+10 New Member Referrals

The Referral Math

Members asked for referrals 150 members
Members who refer someone 15%
Referrals generated 23 referrals
Referral-to-member conversion 45%
New members from referrals 10 members
Average LTV (referral members) $2,700
Value Generated $27,000

Minus the reward costs (~$500 total), you're looking at $26,500 in new member value—with virtually no acquisition spend.

Referral Rewards Works Best For

School Size

100+ active members with good retention

Best Timing

Run continuously with trigger-based asks

Prerequisites

Referral reward structure (credits, cash, free months, etc.)

See Your Referral Potential

Run your free Hidden Profits Scan to identify your best referral candidates—members most likely to bring friends.

Run Your Free Scan