You're spending money to get leads. The Lead Nurture Campaign makes sure those leads actually become members—with an 8% conversion rate from cold prospect to trial.
See Your Unconverted LeadsThe Problem
You're spending $20-50 per lead on ads. Then most of those leads disappear into a database and never hear from you again.
They filled out a form, raised their hand, and... crickets. By the time you call, they've forgotten you.
One call, one email, then nothing. But research shows it takes 7-12 touches to convert a cold lead.
They started filling out your form, got distracted, and left. That's intent—wasted.
Systematic follow-up, perfect timing, consistent messaging. Same leads, dramatically more trials.
The Solution
An automated sequence that responds instantly to every lead, follows up persistently but not annoyingly, and guides them toward booking a trial—without you lifting a finger.
When a lead comes in, they get a text within 5 minutes. Not an hour. Not tomorrow. Right now—when they're still thinking about you.
Text, email, and (optionally) voicemail drops. Different people prefer different channels. The campaign meets them where they are.
Not "are you ready to sign up yet?" Instead: helpful content, social proof, answers to common questions. Build trust before asking for the sale.
Messages go out when people are most likely to respond—not at 2am when your CRM runs a batch process.
The Results
Without Campaign
2%
Cold-to-trial conversion
With Campaign
8%
Cold-to-trial conversion
Compare that to what you paid to acquire those 600 leads in the first place. Lead nurture doesn't just improve conversions—it makes your entire marketing spend more efficient.
Is This Campaign Right for You?
500+ leads from the past 12 months who haven't converted
Run continuously—every new lead enters the sequence automatically
Lead capture system (website forms, Facebook ads, etc.)
The sequence is designed to be helpful, not spammy. We space messages appropriately, provide value in each one, and make it easy to opt out. Unsubscribe rates are typically under 2%.
Older leads get a different sequence—a "re-engagement" track that acknowledges time has passed and offers a fresh start. You'd be surprised how many convert.
Zivvy integrates with most major fitness CRMs (Mindbody, PushPress, Zen Planner, etc.). New leads flow in automatically, and converted leads are marked in your system.
Run your free Hidden Profits Scan to see exactly how many unconverted leads are sitting in your database—and what they're worth.
Run Your Free Scan