/**
 * Campaigns Page Styles
 * Shared styles for all campaign pages (birthdays, churn-prevention, deep-reactivation, events, etc.)
 * Each campaign page defines its own --campaign-color, --campaign-dark, and --campaign-light variables
 */

/* ========================================
   RESET & BASE STYLES
   ======================================== */

* {
    margin: 0;
    padding: 0;
    box-sizing: border-box;
}

:root {
    /* Core Purple Palette */
    --purple-deep: hsl(261, 49%, 21%);
    --purple-main: hsl(262, 39%, 40%);
    --purple-light: hsl(265, 33%, 57%);

    /* Gold Palette */
    --gold-main: hsl(41, 61%, 56%);
    --gold-light: hsl(43, 71%, 69%);

    /* Neutral Colors */
    --white: hsl(0, 0%, 100%);
    --gray-light: hsl(260, 23%, 97%);
    --gray-mid: hsl(260, 21%, 92%);
    --gray-text: hsl(240, 7%, 45%);

    /* Status Colors */
    --green-dark: hsl(123, 46%, 34%);
    --red-main: hsl(1, 77%, 55%);
    --red-light: hsl(351, 100%, 96%);

    /* Campaign-specific colors (defined per page) */
    /* --campaign-color: defined in each HTML file */
    /* --campaign-dark: defined in each HTML file */
    /* --campaign-light: defined in each HTML file */
}

body {
    font-family: 'DM Sans', sans-serif;
    background: var(--white);
    color: var(--purple-deep);
    line-height: 1.6;
    padding-top: 0 !important;
}


/* ========================================
   HERO SECTION
   ======================================== */

.hero {
    background: linear-gradient(135deg, var(--campaign-color) 0%, var(--campaign-dark) 100%);
    padding: 80px 40px;
    margin-top: 72px;
    position: relative;
    overflow: hidden;
}

.hero::before {
    content: '';
    position: absolute;
    top: -50%;
    right: -20%;
    width: 600px;
    height: 600px;
    background: radial-gradient(circle, hsl(0, 0%, 100%, 0.1) 0%, transparent 70%);
}

.hero-inner {
    max-width: 1000px;
    margin: 0 auto;
    display: grid;
    grid-template-columns: 1.2fr 1fr;
    gap: 60px;
    align-items: center;
    position: relative;
    z-index: 1;
}

.breadcrumb {
    margin-bottom: 16px;
}

.breadcrumb a {
    color: hsl(0, 0%, 100%, 0.7);
    text-decoration: none;
    font-size: 14px;
}

.breadcrumb span {
    color: hsl(0, 0%, 100%, 0.5);
    margin: 0 8px;
}

.campaign-badge {
    display: inline-flex;
    background: hsl(0, 0%, 100%, 0.2);
    color: var(--white);
    padding: 8px 16px;
    border-radius: 50px;
    font-size: 12px;
    font-weight: 600;
    text-transform: uppercase;
    letter-spacing: 1px;
    margin-bottom: 20px;
}

.hero h1 {
    font-family: 'Fraunces', serif;
    font-size: 44px;
    font-weight: 700;
    color: var(--white);
    margin-bottom: 16px;
    line-height: 1.15;
}

.hero p {
    font-size: 18px;
    color: hsl(0, 0%, 100%, 0.9);
    margin-bottom: 28px;
}

.hero-cta {
    display: inline-flex;
    align-items: center;
    gap: 10px;
    background: var(--white);
    color: var(--campaign-dark);
    padding: 14px 28px;
    border-radius: 50px;
    font-size: 15px;
    font-weight: 600;
    text-decoration: none;
}

.hero-cta svg {
    width: 18px;
    height: 18px;
    stroke: currentColor;
    stroke-width: 2.5;
    fill: none;
}

.hero-stats {
    background: var(--white);
    border-radius: 20px;
    padding: 32px;
    box-shadow: 0 20px 60px hsl(0, 0%, 0%, 0.2);
}

.hero-stats h3 {
    font-size: 13px;
    text-transform: uppercase;
    letter-spacing: 1px;
    color: var(--gray-text);
    margin-bottom: 20px;
}

.stat-row {
    display: flex;
    justify-content: space-between;
    align-items: center;
    padding: 16px 0;
    border-bottom: 1px solid var(--gray-mid);
}

.stat-row:last-child {
    border-bottom: none;
}

.stat-row .label {
    font-size: 14px;
    color: var(--gray-text);
}

.stat-row .value {
    font-family: 'Fraunces', serif;
    font-size: 24px;
    font-weight: 700;
    color: var(--campaign-dark);
}

.stat-row .value.green {
    color: var(--green-dark);
}


/* ========================================
   CONTENT SECTIONS
   ======================================== */

.content-section {
    padding: 80px 40px;
}

.content-section.alt {
    background: var(--gray-light);
}

.section-inner {
    max-width: 900px;
    margin: 0 auto;
}

.section-label {
    font-size: 12px;
    font-weight: 700;
    text-transform: uppercase;
    letter-spacing: 2px;
    color: var(--campaign-color);
    margin-bottom: 12px;
}

.section-inner h2 {
    font-family: 'Fraunces', serif;
    font-size: 36px;
    font-weight: 700;
    color: var(--purple-deep);
    margin-bottom: 24px;
}

.section-inner p {
    font-size: 17px;
    color: var(--gray-text);
    margin-bottom: 20px;
}

.section-inner p.lead {
    font-size: 20px;
    color: var(--purple-deep);
    font-weight: 500;
}


/* ========================================
   EVENT TYPES (events.html)
   ======================================== */

.event-types {
    display: grid;
    grid-template-columns: repeat(4, 1fr);
    gap: 20px;
    margin: 40px 0;
}

.event-type {
    background: var(--white);
    border-radius: 16px;
    padding: 32px 24px;
    text-align: center;
    border: 1px solid var(--gray-mid);
    transition: all 0.3s ease;
}

.event-type:hover {
    border-color: var(--campaign-color);
    transform: translateY(-4px);
    box-shadow: 0 8px 16px hsl(0, 0%, 0%, 0.1);
}

.event-type .emoji {
    font-size: 48px;
    margin-bottom: 16px;
    display: block;
}

.event-type h4 {
    font-family: 'Fraunces', serif;
    font-size: 18px;
    font-weight: 600;
    color: var(--purple-deep);
    margin: 0;
}

@media (max-width: 768px) {
    .event-types {
        grid-template-columns: repeat(2, 1fr);
        gap: 16px;
    }
}


/* ========================================
   SEQUENCE TIMELINE (events.html, etc.)
   ======================================== */

.sequence-timeline {
    margin: 48px 0;
    position: relative;
}

.sequence-timeline::before {
    content: '';
    position: absolute;
    left: 40px;
    top: 40px;
    bottom: 40px;
    width: 2px;
    background: var(--gray-mid);
}

.sequence-item {
    display: flex;
    gap: 32px;
    margin-bottom: 32px;
    position: relative;
}

.sequence-day {
    flex-shrink: 0;
    width: 80px;
    height: 80px;
    background: var(--campaign-color);
    border-radius: 50%;
    display: flex;
    flex-direction: column;
    align-items: center;
    justify-content: center;
    color: var(--white);
    position: relative;
    z-index: 2;
    box-shadow: 0 4px 12px hsl(0, 0%, 0%, 0.15);
}

.sequence-day .number {
    font-size: 24px;
    font-weight: 700;
    line-height: 1;
}

.sequence-day .label {
    font-size: 11px;
    text-transform: uppercase;
    letter-spacing: 0.5px;
    margin-top: 2px;
    opacity: 0.9;
}

.sequence-content {
    flex: 1;
    background: var(--white);
    border-radius: 12px;
    padding: 24px;
    border: 1px solid var(--gray-mid);
}

.sequence-content h4 {
    font-family: 'Fraunces', serif;
    font-size: 20px;
    font-weight: 700;
    color: var(--purple-deep);
    margin-bottom: 8px;
}

.sequence-content p {
    font-size: 15px;
    color: var(--gray-text);
    margin-bottom: 12px;
}

.sequence-content .channel {
    display: inline-block;
    padding: 6px 12px;
    background: var(--campaign-light);
    color: var(--campaign-dark);
    border-radius: 6px;
    font-size: 12px;
    font-weight: 600;
    text-transform: uppercase;
    letter-spacing: 0.5px;
}

@media (max-width: 768px) {
    .sequence-timeline::before {
        left: 30px;
    }

    .sequence-item {
        gap: 20px;
    }

    .sequence-day {
        width: 60px;
        height: 60px;
    }

    .sequence-day .number {
        font-size: 18px;
    }

    .sequence-day .label {
        font-size: 9px;
    }
}

/* ========================================
   FUNNEL VISUAL (lead-nurture.html)
   ======================================== */

.funnel-visual {
    margin: 48px 0;
}

.funnel-stage {
    display: flex;
    gap: 24px;
    align-items: flex-start;
    margin-bottom: 32px;
    padding: 24px;
    background: var(--white);
    border-radius: 12px;
    border: 1px solid var(--gray-mid);
    transition: all 0.3s ease;
}

.funnel-stage:hover {
    border-color: var(--campaign-color);
    box-shadow: 0 4px 12px hsl(0, 0%, 0%, 0.08);
    transform: translateX(4px);
}

.funnel-stage.leak {
    border-left: 4px solid hsl(4, 90%, 58%);
}

.funnel-stage.convert {
    border-left: 4px solid hsl(122, 39%, 49%);
    background: hsl(146, 33%, 96%);
}

.funnel-icon {
    flex-shrink: 0;
    width: 48px;
    height: 48px;
    background: var(--gray-light);
    border-radius: 50%;
    display: flex;
    align-items: center;
    justify-content: center;
}

.funnel-stage.leak .funnel-icon {
    background: hsl(351, 100%, 96%);
}

.funnel-stage.convert .funnel-icon {
    background: hsl(125, 39%, 94%);
}

.funnel-icon svg {
    width: 24px;
    height: 24px;
    stroke: hsl(0, 0%, 40%);
    fill: none;
    stroke-width: 2;
}

.funnel-stage.leak .funnel-icon svg {
    stroke: hsl(4, 90%, 58%);
}

.funnel-stage.convert .funnel-icon svg {
    stroke: hsl(122, 39%, 49%);
}

.funnel-content h4 {
    font-family: 'Fraunces', serif;
    font-size: 18px;
    font-weight: 600;
    color: var(--purple-deep);
    margin: 0 0 8px 0;
}

.funnel-content p {
    margin: 0;
    font-size: 15px;
    line-height: 1.6;
    color: var(--gray-dark);
}

/* ========================================
   SOLUTION STEPS (lead-nurture.html)
   ======================================== */

.solution-steps {
    margin: 48px 0;
}

.solution-step {
    display: flex;
    gap: 24px;
    align-items: flex-start;
    margin-bottom: 32px;
}

.solution-step:last-child {
    margin-bottom: 0;
}

.step-number {
    flex-shrink: 0;
    width: 56px;
    height: 56px;
    background: linear-gradient(135deg, var(--campaign-color), var(--campaign-dark));
    border-radius: 50%;
    display: flex;
    align-items: center;
    justify-content: center;
    color: var(--white);
    font-family: 'Fraunces', serif;
    font-size: 24px;
    font-weight: 700;
    box-shadow: 0 4px 12px hsl(0, 0%, 0%, 0.15);
}

.step-content h4 {
    font-family: 'Fraunces', serif;
    font-size: 20px;
    font-weight: 600;
    color: var(--purple-deep);
    margin: 0 0 8px 0;
}

.step-content p {
    margin: 0;
    font-size: 15px;
    line-height: 1.6;
    color: var(--gray-dark);
}

/* ========================================
   RESULTS COMPARISON (lead-nurture.html)
   ======================================== */

.results-comparison {
    display: flex;
    align-items: center;
    justify-content: center;
    gap: 32px;
    margin: 48px 0;
    padding: 48px 32px;
    background: var(--white);
    border-radius: 16px;
    border: 1px solid var(--gray-mid);
}

.result-box {
    text-align: center;
    padding: 32px 48px;
    border-radius: 12px;
    min-width: 200px;
}

.result-box.without {
    background: hsl(351, 100%, 96%);
    border: 2px solid hsl(4, 90%, 58%);
}

.result-box.with {
    background: hsl(125, 39%, 94%);
    border: 2px solid hsl(122, 39%, 49%);
}

.result-box .label {
    font-size: 14px;
    font-weight: 600;
    text-transform: uppercase;
    letter-spacing: 0.5px;
    color: var(--gray-dark);
    margin: 0 0 12px 0;
}

.result-box .amount {
    font-family: 'Fraunces', serif;
    font-size: 48px;
    font-weight: 700;
    margin: 0 0 8px 0;
}

.result-box.without .amount {
    color: hsl(4, 90%, 58%);
}

.result-box.with .amount {
    color: hsl(122, 39%, 49%);
}

.result-box .desc {
    font-size: 14px;
    color: var(--gray-dark);
    margin: 0;
}

.result-arrow {
    flex-shrink: 0;
}

.result-arrow svg {
    width: 48px;
    height: 48px;
    stroke: var(--campaign-color);
    fill: none;
    stroke-width: 2;
}

/* ========================================
   FAQ SECTION (lead-nurture.html)
   ======================================== */

.faq-section {
    margin-top: 48px;
}

.faq-item {
    background: var(--white);
    border: 1px solid var(--gray-mid);
    border-radius: 12px;
    padding: 24px;
    margin-bottom: 16px;
    transition: all 0.3s ease;
}

.faq-item:hover {
    border-color: var(--campaign-color);
    box-shadow: 0 4px 12px hsl(0, 0%, 0%, 0.08);
}

.faq-item h4 {
    font-family: 'Fraunces', serif;
    font-size: 18px;
    font-weight: 600;
    color: var(--purple-deep);
    margin: 0 0 12px 0;
}

.faq-item p {
    margin: 0;
    font-size: 15px;
    line-height: 1.6;
    color: var(--gray-dark);
}

/* Responsive adjustments for lead-nurture components */
@media (max-width: 768px) {
    .funnel-stage {
        flex-direction: column;
        gap: 16px;
    }

    .solution-step {
        flex-direction: column;
        gap: 16px;
    }

    .step-number {
        width: 48px;
        height: 48px;
        font-size: 20px;
    }

    .results-comparison {
        flex-direction: column;
        gap: 24px;
        padding: 32px 24px;
    }

    .result-arrow {
        transform: rotate(90deg);
    }

    .result-box {
        min-width: 100%;
        padding: 24px 32px;
    }

    .result-box .amount {
        font-size: 36px;
    }
}


/* ========================================
   BIRTHDAY FLOW (birthdays.html)
   ======================================== */

.birthday-flow {
    display: flex;
    gap: 16px;
    margin: 40px 0;
    flex-wrap: wrap;
    justify-content: center;
}

.flow-step {
    background: var(--white);
    border-radius: 16px;
    padding: 24px;
    text-align: center;
    flex: 1;
    min-width: 200px;
    border: 1px solid var(--gray-mid);
}

.flow-step .emoji {
    font-size: 48px;
    margin-bottom: 12px;
}

.flow-step h4 {
    font-family: 'Fraunces', serif;
    font-size: 16px;
    margin-bottom: 8px;
    color: var(--purple-deep);
}

.flow-step p {
    font-size: 14px;
    color: var(--gray-text);
    margin: 0;
}


/* ========================================
   WARNING SIGNS (churn-prevention.html)
   ======================================== */

.warning-signs {
    display: grid;
    grid-template-columns: repeat(2, 1fr);
    gap: 20px;
    margin: 40px 0;
}

.warning-card {
    background: var(--red-light);
    border-radius: 12px;
    padding: 24px;
    border-left: 4px solid var(--red-main);
}

.warning-card h4 {
    font-size: 16px;
    font-weight: 600;
    margin-bottom: 8px;
    color: var(--purple-deep);
    display: flex;
    align-items: center;
    gap: 10px;
}

.warning-card h4 svg {
    width: 20px;
    height: 20px;
    stroke: var(--red-main);
    stroke-width: 2;
    fill: none;
}

.warning-card p {
    font-size: 14px;
    color: var(--gray-text);
    margin: 0 0 12px 0;
}

.warning-card .risk {
    font-family: 'Fraunces', serif;
    font-size: 18px;
    font-weight: 700;
    color: var(--red-main);
}


/* ========================================
   INTERVENTION FLOW (churn-prevention.html)
   ======================================== */

.intervention-flow {
    margin: 40px 0;
}

.intervention-step {
    display: flex;
    gap: 20px;
    margin-bottom: 16px;
}

.step-number {
    width: 48px;
    height: 48px;
    background: var(--campaign-color);
    border-radius: 50%;
    display: flex;
    align-items: center;
    justify-content: center;
    color: var(--white);
    font-family: 'Fraunces', serif;
    font-size: 20px;
    font-weight: 700;
    flex-shrink: 0;
}

.step-content {
    flex: 1;
    background: var(--white);
    border-radius: 12px;
    padding: 20px;
    border: 1px solid var(--gray-mid);
}

.step-content h4 {
    font-size: 16px;
    font-weight: 600;
    margin-bottom: 4px;
    color: var(--purple-deep);
}

.step-content p {
    font-size: 14px;
    color: var(--gray-text);
    margin: 0;
}


/* ========================================
   RETENTION IMPACT (churn-prevention.html)
   ======================================== */

.retention-impact {
    background: var(--white);
    border-radius: 16px;
    padding: 32px;
    border: 2px solid var(--campaign-color);
    margin: 40px 0;
    text-align: center;
}

.retention-impact h4 {
    font-family: 'Fraunces', serif;
    font-size: 20px;
    color: var(--purple-deep);
    margin-bottom: 16px;
}

.retention-impact .stat {
    font-family: 'Fraunces', serif;
    font-size: 48px;
    font-weight: 700;
    color: var(--green-dark);
}

.retention-impact p {
    font-size: 15px;
    color: var(--gray-text);
    margin-top: 8px;
}


/* ========================================
   DORMANT TIERS (deep-reactivation.html)
   ======================================== */

.dormant-tiers {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 20px;
    margin: 40px 0;
}

.tier-card {
    background: var(--white);
    border-radius: 16px;
    padding: 28px;
    text-align: center;
    border: 1px solid var(--gray-mid);
}

.tier-card.active {
    border-color: var(--campaign-color);
    background: var(--campaign-light);
}

.tier-card .time {
    font-family: 'Fraunces', serif;
    font-size: 24px;
    font-weight: 700;
    color: var(--purple-deep);
    margin-bottom: 8px;
}

.tier-card .rate {
    font-size: 32px;
    font-weight: 700;
    margin: 12px 0;
}

.tier-card.active .rate {
    color: var(--campaign-dark);
}

.tier-card .desc {
    font-size: 14px;
    color: var(--gray-text);
}


/* ========================================
   APPROACH GRID (deep-reactivation.html)
   ======================================== */

.approach-grid {
    display: grid;
    grid-template-columns: repeat(2, 1fr);
    gap: 20px;
    margin: 40px 0;
}

.approach-card {
    background: var(--white);
    border-radius: 16px;
    padding: 24px;
    border-left: 4px solid var(--campaign-color);
}

.approach-card h4 {
    font-family: 'Fraunces', serif;
    font-size: 18px;
    margin-bottom: 8px;
    color: var(--purple-deep);
}

.approach-card p {
    font-size: 15px;
    margin: 0;
    color: var(--gray-text);
}


/* ========================================
   MATH CARD (all campaigns)
   ======================================== */

.math-card {
    background: linear-gradient(135deg, var(--purple-deep) 0%, var(--purple-main) 100%);
    border-radius: 20px;
    padding: 40px;
    margin: 40px 0;
    position: relative;
    overflow: hidden;
}

.math-card::before {
    content: '';
    position: absolute;
    top: -30%;
    right: -15%;
    width: 300px;
    height: 300px;
    background: radial-gradient(circle, hsl(41, 61%, 56%, 0.2) 0%, transparent 70%);
}

.math-card h3 {
    font-family: 'Fraunces', serif;
    font-size: 24px;
    color: var(--white);
    margin-bottom: 24px;
    position: relative;
    z-index: 1;
}

.math-row {
    display: flex;
    justify-content: space-between;
    padding: 12px 0;
    border-bottom: 1px solid hsl(0, 0%, 100%, 0.1);
    position: relative;
    z-index: 1;
}

.math-row:last-child {
    border-bottom: none;
}

.math-row .label {
    color: var(--purple-light);
    font-size: 15px;
}

.math-row .value {
    color: var(--white);
    font-weight: 600;
    font-size: 15px;
}

.math-row.total {
    padding-top: 20px;
    margin-top: 12px;
    border-top: 2px solid var(--gold-main);
    border-bottom: none;
}

.math-row.total .label {
    color: var(--gold-light);
    font-weight: 600;
}

.math-row.total .value {
    font-family: 'Fraunces', serif;
    font-size: 28px;
    color: var(--gold-main);
}


/* ========================================
   BEST FOR SECTION (all campaigns)
   ======================================== */

.best-for {
    display: flex;
    gap: 32px;
    background: var(--campaign-light);
    border-radius: 16px;
    padding: 28px;
    margin: 40px 0;
}

.best-for-item {
    flex: 1;
}

.best-for-item h4 {
    font-size: 13px;
    text-transform: uppercase;
    letter-spacing: 0.5px;
    color: var(--campaign-dark);
    margin-bottom: 8px;
}

.best-for-item p {
    margin: 0;
    font-size: 15px;
    color: var(--purple-deep);
}


/* ========================================
   CTA SECTION
   ======================================== */

.cta-section {
    background: linear-gradient(135deg, var(--purple-deep) 0%, var(--purple-main) 100%);
    padding: 80px 40px;
    text-align: center;
    position: relative;
    overflow: hidden;
}

.cta-section::before {
    content: '';
    position: absolute;
    top: -50%;
    right: -20%;
    width: 500px;
    height: 500px;
    background: radial-gradient(circle, hsl(41, 61%, 56%, 0.15) 0%, transparent 70%);
}

.cta-inner {
    max-width: 600px;
    margin: 0 auto;
    position: relative;
    z-index: 1;
}

.cta-section h2 {
    font-family: 'Fraunces', serif;
    font-size: 36px;
    color: var(--white);
    margin-bottom: 16px;
}

.cta-section p {
    font-size: 18px;
    color: var(--purple-light);
    margin-bottom: 32px;
}

.cta-button {
    display: inline-flex;
    align-items: center;
    gap: 10px;
    background: linear-gradient(135deg, var(--gold-main) 0%, var(--gold-light) 100%);
    color: var(--purple-deep);
    padding: 18px 36px;
    border-radius: 50px;
    font-size: 17px;
    font-weight: 600;
    text-decoration: none;
}

.cta-button svg {
    width: 22px;
    height: 22px;
    stroke: currentColor;
    stroke-width: 2.5;
    fill: none;
}


/* ========================================
   RELATED CAMPAIGNS SECTION
   ======================================== */

.related-section {
    padding: 60px 40px;
    background: var(--gray-light);
}

.related-inner {
    max-width: 900px;
    margin: 0 auto;
}

.related-section h3 {
    font-family: 'Fraunces', serif;
    font-size: 24px;
    margin-bottom: 24px;
    text-align: center;
}

.related-grid {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 20px;
}

.related-card {
    background: var(--white);
    border-radius: 12px;
    padding: 24px;
    text-decoration: none;
}

.related-card .number {
    font-family: 'Fraunces', serif;
    font-size: 14px;
    color: var(--campaign-color);
    margin-bottom: 8px;
}

.related-card h4 {
    font-family: 'Fraunces', serif;
    font-size: 17px;
    color: var(--purple-deep);
    margin-bottom: 8px;
}

.related-card .result {
    font-size: 14px;
    color: var(--green-dark);
    font-weight: 600;
}


/* ========================================
   UPGRADE PATHS (upgrade-upsell.html)
   ======================================== */

.upgrade-paths {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 24px;
    margin: 48px 0;
}

.upgrade-card {
    background: var(--white);
    border: 1px solid var(--gray-mid);
    border-radius: 12px;
    padding: 32px 24px;
    text-align: center;
    transition: all 0.3s ease;
}

.upgrade-card:hover {
    border-color: var(--campaign-color);
    transform: translateY(-4px);
    box-shadow: 0 8px 16px hsl(0, 0%, 0%, 0.1);
}

.upgrade-card .arrow {
    font-size: 48px;
    margin-bottom: 16px;
    display: block;
}

.upgrade-card h4 {
    font-family: 'Fraunces', serif;
    font-size: 18px;
    font-weight: 600;
    color: var(--purple-deep);
    margin: 0 0 12px 0;
}

.upgrade-card .increase {
    font-family: 'Fraunces', serif;
    font-size: 28px;
    font-weight: 700;
    color: var(--campaign-color);
    margin: 8px 0;
    display: block;
}

.upgrade-card p {
    font-size: 14px;
    color: var(--gray-dark);
    margin: 0;
}

/* ========================================
   WARNING SIGNS (churn-prevention.html)
   ======================================== */

.warning-signs {
    display: grid;
    grid-template-columns: repeat(2, 1fr);
    gap: 24px;
    margin: 48px 0;
}

.warning-card {
    background: hsl(54, 100%, 88%);
    border-left: 4px solid hsl(43, 96%, 58%);
    border-radius: 8px;
    padding: 24px;
    transition: all 0.3s ease;
}

.warning-card:hover {
    box-shadow: 0 4px 12px hsl(0, 0%, 0%, 0.1);
    transform: translateX(4px);
}

.warning-card h4 {
    font-family: 'Fraunces', serif;
    font-size: 18px;
    font-weight: 600;
    color: var(--purple-deep);
    margin: 0 0 12px 0;
    display: flex;
    align-items: center;
    gap: 12px;
}

.warning-card h4 svg {
    width: 24px;
    height: 24px;
    stroke: hsl(43, 96%, 58%);
    fill: none;
    stroke-width: 2;
    flex-shrink: 0;
}

.warning-card p {
    font-size: 15px;
    line-height: 1.6;
    color: var(--gray-dark);
    margin: 0 0 8px 0;
}

.warning-card .risk {
    font-weight: 600;
    color: hsl(4, 90%, 58%);
    font-size: 14px;
    margin-top: 12px;
}

/* ========================================
   INTERVENTION FLOW (churn-prevention.html)
   ======================================== */

.intervention-flow {
    margin: 48px 0;
}

.intervention-step {
    display: flex;
    gap: 24px;
    align-items: flex-start;
    margin-bottom: 32px;
}

.intervention-step:last-child {
    margin-bottom: 0;
}

.intervention-step .step-number {
    flex-shrink: 0;
    width: 56px;
    height: 56px;
    background: linear-gradient(135deg, var(--campaign-color), var(--campaign-dark));
    border-radius: 50%;
    display: flex;
    align-items: center;
    justify-content: center;
    color: var(--white);
    font-family: 'Fraunces', serif;
    font-size: 24px;
    font-weight: 700;
    box-shadow: 0 4px 12px hsl(0, 0%, 0%, 0.15);
}

.intervention-step .step-content h4 {
    font-family: 'Fraunces', serif;
    font-size: 20px;
    font-weight: 600;
    color: var(--purple-deep);
    margin: 0 0 8px 0;
}

.intervention-step .step-content p {
    margin: 0;
    font-size: 15px;
    line-height: 1.6;
    color: var(--gray-dark);
}

/* ========================================
   RETENTION IMPACT (churn-prevention.html)
   ======================================== */

.retention-impact {
    background: var(--campaign-light);
    border: 2px solid var(--campaign-color);
    border-radius: 16px;
    padding: 32px;
    margin-top: 48px;
    text-align: center;
}

.retention-impact h4 {
    font-family: 'Fraunces', serif;
    font-size: 24px;
    font-weight: 700;
    color: var(--purple-deep);
    margin: 0 0 16px 0;
}

.retention-impact .stat {
    font-family: 'Fraunces', serif;
    font-size: 48px;
    font-weight: 700;
    color: var(--campaign-color);
    margin: 16px 0;
    display: block;
}

.retention-impact p {
    font-size: 16px;
    line-height: 1.6;
    color: var(--gray-dark);
    margin: 0;
    max-width: 600px;
    margin: 0 auto;
}

/* ========================================
   DORMANT TIERS (deep-reactivation.html)
   ======================================== */

.dormant-tiers {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 24px;
    margin: 48px 0;
}

.tier-card {
    background: var(--white);
    border: 1px solid var(--gray-mid);
    border-radius: 12px;
    padding: 32px 24px;
    text-align: center;
    transition: all 0.3s ease;
}

.tier-card.active {
    border: 2px solid var(--campaign-color);
    background: var(--campaign-light);
}

.tier-card:hover {
    transform: translateY(-4px);
    box-shadow: 0 8px 16px hsl(0, 0%, 0%, 0.1);
}

.tier-card .time {
    font-family: 'Fraunces', serif;
    font-size: 20px;
    font-weight: 600;
    color: var(--purple-deep);
    margin: 0 0 12px 0;
}

.tier-card .rate {
    font-family: 'Fraunces', serif;
    font-size: 36px;
    font-weight: 700;
    color: var(--campaign-color);
    margin: 12px 0;
    display: block;
}

.tier-card .desc {
    font-size: 14px;
    color: var(--gray-dark);
    margin: 0;
}

/* ========================================
   APPROACH GRID (deep-reactivation.html)
   ======================================== */

.approach-grid {
    display: grid;
    grid-template-columns: repeat(2, 1fr);
    gap: 24px;
    margin: 48px 0;
}

.approach-card {
    background: var(--white);
    border: 1px solid var(--gray-mid);
    border-radius: 12px;
    padding: 24px;
    transition: all 0.3s ease;
}

.approach-card:hover {
    border-color: var(--campaign-color);
    box-shadow: 0 4px 12px hsl(0, 0%, 0%, 0.08);
}

.approach-card h4 {
    font-family: 'Fraunces', serif;
    font-size: 18px;
    font-weight: 600;
    color: var(--purple-deep);
    margin: 0 0 12px 0;
}

.approach-card p {
    font-size: 15px;
    line-height: 1.6;
    color: var(--gray-dark);
    margin: 0;
}

/* ========================================
   PROBLEM GRID (prepaid-tuition.html)
   ======================================== */

.problem-grid {
    display: grid;
    grid-template-columns: repeat(2, 1fr);
    gap: 24px;
    margin: 48px 0;
}

.problem-card {
    background: var(--white);
    border: 1px solid var(--gray-mid);
    border-radius: 12px;
    padding: 24px;
    transition: all 0.3s ease;
}

.problem-card:hover {
    border-color: var(--campaign-color);
    box-shadow: 0 4px 12px hsl(0, 0%, 0%, 0.08);
}

.problem-card h4 {
    font-family: 'Fraunces', serif;
    font-size: 18px;
    font-weight: 600;
    color: var(--purple-deep);
    margin: 0 0 12px 0;
}

.problem-card p {
    font-size: 15px;
    line-height: 1.6;
    color: var(--gray-dark);
    margin: 0 0 8px 0;
}

.problem-card .stat {
    font-weight: 700;
    color: var(--campaign-color);
    font-size: 16px;
    display: block;
    margin-top: 12px;
}

/* ========================================
   SEQUENCE PREVIEW (prepaid-tuition.html)
   ======================================== */

.sequence-preview {
    background: var(--white);
    border: 1px solid var(--gray-mid);
    border-radius: 12px;
    padding: 32px;
    margin: 48px 0;
}

.sequence-header {
    font-family: 'Fraunces', serif;
    font-size: 20px;
    font-weight: 600;
    color: var(--purple-deep);
    margin-bottom: 24px;
    padding-bottom: 16px;
    border-bottom: 2px solid var(--gray-mid);
}

.sequence-message {
    background: var(--gray-light);
    border-radius: 8px;
    padding: 20px;
    margin-bottom: 16px;
}

.sequence-message:last-child {
    margin-bottom: 0;
}

.sequence-message .timing {
    font-weight: 600;
    color: var(--purple-deep);
    font-size: 14px;
    margin-bottom: 8px;
    display: flex;
    align-items: center;
    gap: 8px;
}

.sequence-message .timing .channel {
    display: inline-block;
    padding: 4px 10px;
    background: var(--campaign-light);
    color: var(--campaign-dark);
    border-radius: 4px;
    font-size: 11px;
    font-weight: 600;
    text-transform: uppercase;
    letter-spacing: 0.5px;
}

.sequence-message .content {
    font-size: 15px;
    line-height: 1.6;
    color: var(--gray-dark);
    margin: 0;
    font-style: italic;
}

/* ========================================
   REFERRAL COMPARISON (referrals.html)
   ======================================== */

.referral-comparison {
    display: grid;
    grid-template-columns: repeat(2, 1fr);
    gap: 32px;
    margin: 48px 0;
}

.compare-card {
    background: var(--white);
    border: 2px solid var(--gray-mid);
    border-radius: 16px;
    padding: 32px 24px;
}

.compare-card.paid {
    border-color: hsl(4, 90%, 58%);
    background: hsl(351, 100%, 96%);
}

.compare-card.referral {
    border-color: hsl(122, 39%, 49%);
    background: hsl(125, 39%, 94%);
}

.compare-card h4 {
    font-family: 'Fraunces', serif;
    font-size: 22px;
    font-weight: 700;
    color: var(--purple-deep);
    margin: 0 0 24px 0;
    text-align: center;
}

.compare-stat {
    display: flex;
    justify-content: space-between;
    align-items: center;
    padding: 12px 0;
    border-bottom: 1px solid var(--gray-mid);
}

.compare-stat:last-child {
    border-bottom: none;
}

.compare-stat .label {
    font-size: 14px;
    color: var(--gray-dark);
    font-weight: 500;
}

.compare-stat .value {
    font-family: 'Fraunces', serif;
    font-size: 18px;
    font-weight: 700;
    color: var(--purple-deep);
}

/* ========================================
   TRIGGER LIST (referrals.html)
   ======================================== */

.trigger-list {
    margin: 48px 0;
}

.trigger-item {
    display: flex;
    gap: 24px;
    align-items: flex-start;
    margin-bottom: 32px;
    padding: 24px;
    background: var(--white);
    border-radius: 12px;
    border: 1px solid var(--gray-mid);
    transition: all 0.3s ease;
}

.trigger-item:hover {
    border-color: var(--campaign-color);
    box-shadow: 0 4px 12px hsl(0, 0%, 0%, 0.08);
}

.trigger-icon {
    flex-shrink: 0;
    width: 48px;
    height: 48px;
    background: var(--campaign-light);
    border-radius: 50%;
    display: flex;
    align-items: center;
    justify-content: center;
}

.trigger-icon svg {
    width: 24px;
    height: 24px;
    stroke: var(--campaign-color);
    fill: none;
    stroke-width: 2;
}

.trigger-content h4 {
    font-family: 'Fraunces', serif;
    font-size: 18px;
    font-weight: 600;
    color: var(--purple-deep);
    margin: 0 0 8px 0;
}

.trigger-content p {
    font-size: 15px;
    line-height: 1.6;
    color: var(--gray-dark);
    margin: 0;
}

/* ========================================
   STAR RATING (reviews.html)
   ======================================== */

.star-rating {
    display: flex;
    justify-content: center;
    gap: 8px;
    margin: 32px 0;
}

.star-rating .star {
    width: 48px;
    height: 48px;
    fill: hsl(51, 100%, 50%);
    stroke: hsl(38, 100%, 50%);
    stroke-width: 1;
}

/* ========================================
   REVIEW VALUE (reviews.html)
   ======================================== */

.review-value {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 32px;
    margin: 48px 0;
}

.review-stat {
    text-align: center;
    padding: 32px 24px;
    background: var(--white);
    border-radius: 12px;
    border: 1px solid var(--gray-mid);
    transition: all 0.3s ease;
}

.review-stat:hover {
    border-color: var(--campaign-color);
    transform: translateY(-4px);
    box-shadow: 0 8px 16px hsl(0, 0%, 0%, 0.1);
}

.review-stat .number {
    font-family: 'Fraunces', serif;
    font-size: 48px;
    font-weight: 700;
    color: var(--campaign-color);
    margin: 0 0 12px 0;
}

.review-stat .desc {
    font-size: 15px;
    line-height: 1.4;
    color: var(--gray-dark);
    margin: 0;
}

/* ========================================
   TIMELINE (win-back.html)
   ======================================== */

.timeline {
    margin: 48px 0;
    position: relative;
}

.timeline::before {
    content: '';
    position: absolute;
    left: 40px;
    top: 40px;
    bottom: 40px;
    width: 2px;
    background: var(--gray-mid);
}

.timeline-item {
    display: flex;
    gap: 32px;
    margin-bottom: 32px;
    position: relative;
}

.timeline-item:last-child {
    margin-bottom: 0;
}

.timeline-marker {
    flex-shrink: 0;
    width: 80px;
    height: 80px;
    background: var(--campaign-color);
    border-radius: 50%;
    display: flex;
    align-items: center;
    justify-content: center;
    color: var(--white);
    font-family: 'Fraunces', serif;
    font-size: 20px;
    font-weight: 700;
    position: relative;
    z-index: 2;
    box-shadow: 0 4px 12px hsl(0, 0%, 0%, 0.15);
}

.timeline-content {
    flex: 1;
    background: var(--white);
    border-radius: 12px;
    padding: 24px;
    border: 1px solid var(--gray-mid);
}

.timeline-content h4 {
    font-family: 'Fraunces', serif;
    font-size: 20px;
    font-weight: 600;
    color: var(--purple-deep);
    margin: 0 0 8px 0;
}

.timeline-content p {
    font-size: 15px;
    line-height: 1.6;
    color: var(--gray-dark);
    margin: 0 0 12px 0;
}

.timeline-content .channel {
    display: inline-block;
    padding: 6px 12px;
    background: var(--campaign-light);
    color: var(--campaign-dark);
    border-radius: 6px;
    font-size: 12px;
    font-weight: 600;
    text-transform: uppercase;
    letter-spacing: 0.5px;
}


/* ========================================
   RESPONSIVE MEDIA QUERIES
   ======================================== */

@media (max-width: 900px) {
    .hero-inner {
        grid-template-columns: 1fr;
    }

    .hero h1 {
        font-size: 32px;
    }

    .birthday-flow {
        flex-direction: column;
    }

    .upgrade-paths {
        grid-template-columns: 1fr;
    }

    .warning-signs {
        grid-template-columns: 1fr;
    }

    .intervention-step {
        flex-direction: column;
        gap: 16px;
    }

    .intervention-step .step-number {
        width: 48px;
        height: 48px;
        font-size: 20px;
    }

    .dormant-tiers {
        grid-template-columns: 1fr;
    }

    .approach-grid {
        grid-template-columns: 1fr;
    }

    .problem-grid {
        grid-template-columns: 1fr;
    }

    .referral-comparison {
        grid-template-columns: 1fr;
    }

    .trigger-item {
        flex-direction: column;
        gap: 16px;
    }

    .review-value {
        grid-template-columns: 1fr;
    }

    .timeline::before {
        left: 30px;
    }

    .timeline-item {
        gap: 20px;
    }

    .timeline-marker {
        width: 60px;
        height: 60px;
        font-size: 16px;
    }

    .best-for {
        flex-direction: column;
    }

    .related-grid {
        grid-template-columns: 1fr;
    }
}